Press Release - August 2007

EDUCATIONCITY.COM APPOINTS A NEW MARKETING DIRECTOR

EducationCity.com, the award-winning teaching, learning and assessment resource, has recently announced the addition of Luke Bettridge to the team as Marketing Director. Bringing 19 years’ marketing experience to the role, acquired from within various industries, including: Direct Marketing, Electronics and Retail industries. Luke is keen to drive EducationCity.com’s sales and brand to the next level. I'm really looking forward to playing a key part in making EducationCity.com the number one online educational resource throughout schools and homes in both the UK and US,

“and raising the profile of our product.”, Luke says. “The EducationCity.com product is the leading online educational resource in the world, due to its strong commitment to continual product development, consumer insight and interactivity.”

Matt Drakard, Director for EducationCity.com, commented: “Luke brings a wealth of marketing experience to EducationCity.com and we’re delighted to welcome him aboard.  His wide experience coupled with his expertise in marketing, will help bolster and expand upon our already strong market position – helping to drive our product forward within schools and homes alike.”
 
About EducationCity.com

EducationCity.com is an award-winning teaching, learning and assessment resource used in over 5,500 schools, but also more than 8,000 homes. It sits within the top two online resources used at primary school level and won BETT and ERA awards and shortlistings in 2006 and 2007 respectively. Committed to continual product development, EducationCity.com has launched its Tests module this year, which includes practice tests, dynamic revision pathways and Peer Assessment, as well as its Modern Foreign Language modules (German and Spanish) which complement its pre-existing French module to help schools prepare for the MFL teaching requirements of 2010.